Having a tricky task to create a expo booth for Telekom Srbija, Serbian national operator on just 40 m/sq, idea was to make it unique, functional, visible and dynamic despite the limited area. So, using very basic geometric and clear logic related to the business principles of the Company, design came by. Plan view shows the shaft shaped axis as the core / spine of the structure, making it strong and visible, like the spine of the whole system. Around this red glossy totem, layered and semi-transparent spiral based cocoon lifts towards the top. As the target was to provide multifunctional space, and having in mind functional aspect of the project, both inner and outside areas are combined in completing the functional zones - Blackberry, IPTV, Auto Track etc. and even small office included.