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Bēhance

Telecom Progetto Italia

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  • Science Expo 2007, sponsored by Telecom Progetto Italia.

    This print campaign was created to promote the Science Expo, hosted in Genoa in 2007.
    In this exhibition the secrets of the special effects of the movies were explained in a scientific way. This concept had influenced the creation of the skeleton superman.
  • Cinema as seen by science.
  • 23th ADCI Annual 2008

  • Client: Telecom
    Product: Progetto Italia
    Agency: Saatchi & Saatchi Milan
    Executive Creative Directors: Agostino Toscana, Guido Cornara
    Art Director: Mattia Montanari
    Copywriter: Pierpaolo Bianchi
    Photographer: Davide Bodini

    On Air: September, 2007