- Science Expo 2007, sponsored by Telecom Progetto Italia.
This print campaign was created to promote the Science Expo, hosted in Genoa in 2007.
In this exhibition the secrets of the special effects of the movies were explained in a scientific way. This concept had influenced the creation of the skeleton superman.
Product: Progetto Italia
Agency: Saatchi & Saatchi Milan
Executive Creative Directors: Agostino Toscana, Guido Cornara
Art Director: Mattia Montanari
Copywriter: Pierpaolo Bianchi
Photographer: Davide Bodini
On Air: September, 2007