YCN Student Award Commended project for Ted Baker.
The brief was to 'create an
intergrated campaign that articulates the Ted brand in a chosen
catagory'. Specifically focusing on the 'irreverent British humour' of
the brand and utilizing non-traditional media.
I chose eyewear, and went
with the theme of flying glasses. I was inspired the surreal nature of
much British comedy (such as Monty Python) and decided to kind of
personify the glasses, and show them (and the Ted brand) as being
completely different and unusual. The style came from researching
Victorian circus' and sideshows. I wanted to physically show these
glasses flying in a kind of promotion that could be handed to people and
experienced, so I created some Victorian animation devices: the
Thaumatrope and Phenakistoscope. The POS and packaging surrounding these
also follows the same theme.