Tecnogramma is the corporate news magazine of Maico. The focus of the magazine is everything around the technology of windows – the single articles talk about the products of Maico, but mostly about technology, actual trends, legislation etc. in the window, doors, sliding window and window shutter market. Every issue has interviews with experts or new solutions developed by partners to give inspiration to the readers.
Every issue has one main topic or theme which connects all articles. This “guiding theme” makes its first appearance in the cover and is explained in the editorial. On the cover of Tecnogramma 17 (October 2009), for example, the title is “Quality pays off. Working the right way gives its fruits”. This theme is recurring in all articles. From the article about the right installation of windows to minimize energy losses, right to the article about the performance of sliding windows (sash windows). To get an insight into the cover designs of Tecnogramma have a look at the article “The secret behind appealing magazine covers” in my blog.
Format: A4 with about 50 pages each issue
Circulation: 12.000 copies, 10.000 subscribers and 2.000 for manual distribution
Schedule: every 3 month
Target: window producers and vendors, window fitting vendors, planners, construction sector and architects
Distribution: on paper, online as pdf and audio
Since 2004, the year the magazine started with its new layout and editorial concept, Tecnogramma has evolved into new forms and media to enlarge the audience and make the contents more accessible. The newest flavor is the audio version launched in 2009. At the moment Tecnogramma is available as:
- Print edition – available through a free subscription
- Online edition – through the dedicated website www.tecnogramma.it or www.issue.com/maicosrl, where the magazine is available for download and online viewing
- Audio version – available as normal Audio-CD from Maico or as downloadable and streaming version on the Tecnogramma website. Tecnogramma da ascoltare (which means “to listen”) is also available as podcast as RSS-Feed or in iTunes.
The audio version is intended for people who don’t have time to read the entire magazine or for people who want to “read” Tecnogramma while the are travelling in their cars.