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Bēhance

  • Teavana
    A dive into Art Direction
  • This project was quite the operation, and one that I thoroughly enjoyed. Every aspect of this catalog I created and was a part of a larger vision. I wanted to redesign Teavana's tea catalog. The people at Teavana are so passionate about the quality of their tea. From how the leaves are grown to the way you brew your tea, it has really become an art form. That thought was the inspiration behind this catalog, "The Art if Tea". I took that phrase literally, and decided to make designs out of the tea itself. Transforming their logo straight down to the displaying of the products into miniature works of art.