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Bēhance

  • Teatro Circo Price
    A new identity for a new type of circus in Madrid
  • After 3 years working in the new graphic project for Teatro Circo Price in Madrid and thus its changings in its programming and public opening, it became necessary to change the identity according to its new positioning. The project therefore is the culmination of this new philosophy. The new image revolves around the idea of the interior space, an iconic building with a 360 degree shape and the circles which causes its format. The different combination colors and also the graphic variable shapes of the graphic elements helps to communicate the idea of variety of shows, multitude of sensations and emotions involving shows of contemporary circus of the Price.
  • Old identity / New identity:
  • Brand concept:
  • Color palette and combinations:
  • Multiple graphic combinations for corporate elements:
  • Stationery:
  • Typography uses:
  • Programmes:
  • Posters: