Client Teatrando Festival
Local Valongo, PT
Collaboration with Sérgio Alves
Teatrando is a recent theater festival that joins several high schools projects, where the students display the various plays they developed along the year. Due to the fact that it was the first edition of the festival, one of the decisions taken was that the poster, and the festival's subsequent image, must be centered on the festival's name. This was a strategy devised in order to publicize it more effectively, by spreading the name more quickly throughout the general public. Henceforth, no photos, no illustrations were used; we simply used a typographic treatment and played around with the name. The composition was printed and then scanned. After almost 70 different results, we picked the best one and added the relevant information digitally.
more at www.sergioalves.com