This newspaper is one of many applications developed for Tealer, the brand created by Margarida Borges and Julián Muñoz for the second semester of their Master in Graphic Design, Elisava. The general concept of this tea brand is being eco-responsible, and is characterized as being urban, young and dynamic. In order to escape the traditional approach to tea, we established a new code, and a new way of thinking a brand, bringing it closer to the consumer and his daily routines and escapes. This application is a mean to this end, it was carefully designed for the people to relate to Tealer and its values, through its sections - Interview, to a common person, in order to finding out more about ordinary people; Report, to help launch conscious projects/initiatives; Essay, to explore new and interesting opinions; Poster, for people to interact with it, a living application inside the publication; Flash, a gallery of photos sent by the consumers (Tealer Community, also present in the web application); News, about our brand; Bazar, a eco-friendly trend section; Bookshelf, someone's selection of favorite books. This publication is also thoughtful designed to be easily read, handle and recyclable. 28 pages.
Awarded with Silver Laus 2012.
