Tea Room Cafe is not an ordinary place to buy a cup of coffee. Instead, it fosters community and provides a space for people to connect, while promoting organic eating. The packaging is sustainable and showcases the cafe’s unique brand through a custom pattern, mixed typography and proportion. These elements help combine trendy restaurant and environmentally conscious company. Utilizing post-consumer recycled paper, soy ink and a rustic style, the packaging successfully conveys Tea Room Cafe’s philosophy.