- ASSAM TEA BRANDING PROJECT
It was a group project undertaken with the brief "Branding of Assam tea for the export market". Assam tea excels in its colour, taste and strong aroma, so the motive here was to bring this essence to the outer reaches of the world. "SA" is the Assamese word for "tea". We wanted to give a very traditional outlook with the name, so that people all around the world can indulge in the same kind of satisfaction they enjoy while enjoying a cup of tea in Assam.The branding strategy we followed here was to promote "Sa" as a health beverage. As part of the research process we conducted an ethnographic study of the residents of USA and Canada and also explored the Assamese market for rare and interesting tea.