- REFRESH YOUR THIRST FOR LIFE
For this project my roommate and I were given the task of repositioning Tazo tea as a modern and youthful energy-tea brand.We chose to take Tazo Tea and make it into an energy drink in order to reach a younger audience. we wanted to create a brand that would compete with companies such as Monster, AMP, Red Bull, and Arizona Tea.OBJECTIVE:
Reposition and brand an existing product or service.
This project was done in complete collaboration with Justin Marimon