Tattva
Tattva is a hypothetical Indian brand for organic foods. In india, there are very few supply chains of organic food, none being very famous and small weekly farmer's market if at all. A person looking for organic food has to put in special efforts in getting details from directories and online.
In a senario where everyone where there is raising importance of staying healthy, I saw a window for a brand like Tattva to exist. A brand which is easily accessible with multiple chain stores and online as well as phone delivery service. A brand which people can trust and rely on for the most healthy and fresh food.
I started on with showing all the fruits and vegetables with their leaves , they way they grow for a more natural feel than what we already see. Then I moved on to show something close to a backyard garden, giving a more organic feel.
Tattva- being an organic foods brand, believes in being environment friendly. As far as possible,re-cyclable materials will be used such as brown paper and organic cotton. Plastic will only be used where the product has a longer shelf life and the quality cannot be compromised.
Tattva's website is clutter free with minimum information. Here you can place you order online which will be confirmed by a call and sent home. The process to shop online is also very easy where you choose your product and quantity and see your basket in the end.