UXUS was appointed by Tate Enterprises to develop the strategy and design of the retail spaces for the renovation of the TATE Modern in London by… Read More
UXUS was appointed by Tate Enterprises to develop the strategy and design of the retail spaces for the renovation of the TATE Modern in London by Herzog & de Meuron.
A test store launched in conjunction with the Damien Hirst retrospective exhibition is a pop-up experience created to showcase the collection of exhibition products for both the artist and Tate Modern.
In line with the richly diverse requirements of the museum’s consumer market, visitors are taken through a journey of products inspired by Damien Hirst’s two decades of practice. The transforming Tate Modern project responds to the developing visitor needs within the expanded retail shops providing a greater opportunity to offer an increased and diverse range of the museum’s merchandise.
The highly adaptable concept was strategically developed by UXUS to inspire and educate visitors while creating high visibility for the museum’s rich retail assortment. The modular elements provide full flexibility and scalability, encouraging visitors to explore and discover the museum’s merchandise. Read Less