Worked on visual and interaction design with a focus on improving the user experience at TastingRoom.com, an innovative online wine retail startup. We created a new site that was intuitive, visually clean and got our value proposition across in 5 seconds.
Researched, prioritized, sketched, prototyped and tested new features and functionality. Added a Daily Deals subsite and brought an interactive Wine Finder experience from idea to reality. Note: TastingRoom.com has since become a part of Lot18.