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Bēhance

  • Taste Tea
    Packaging for an exclusive brand for Sainsburys.
  • These are my images for my mock up design for tea packaging. The target audience is the younger generation, teen - 25 years, rather than the older market that tea is usually associated with. The design is based on brightening up your day. I didn't want to concentrate on just breakfast, so I used a dark background and digital light, which hopefully appeals to a younger audience and can be associated with evenings or nighttime.