Target - World's Toughest Cowboy
Target Corporation teamed up with a traveling rodeo and reality TV show, called “World’s Toughest Cowboy” and needed promotional materials to drive traffic to the events. Taking a cue from vintage western shirts and bandanas, we created a custom pattern that would be the base for the entire campaign. At first glance it looks like any other bandana pattern, butupon further inspection you can see that the Target Bullseye is worked throughout. Using the pattern we created flyers that doubled as hand fans for the hot outdoor rodeos, and bullseye branded cowboy kerchiefs to bring the Target brand presence to the events and to TV audiences. We also created a print ad campaign and a viral online spot to promote the pre-rodea chili fest serving Target’s retail brand chili.