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Bēhance

"Target Practice" Dart Calendar

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  • "Target practice" calendar for GfK Ukraine
    by studio Dorogaya
  • GfK (Gesellschaft fur Konsumforschung or Society for Consumer Research)
    is a International market research organization. For Ukrainian division of GfK,
    we have created interactive calendar.
  • Packed in a mat black wooden box.
  • Calendar page illustrations are diagrams,
    formed as shooting targets.

  • Interactive part of this calendar is 2 sets of dart arrows
    (3 cyan and 3 magenta colored, representing male and female auditory).
  • So, you can literally hit the target group.
  • Front page and few month pages of calendar:
  • Gold Prize Award at Kiev International Advertising Festival in 2010; category: Communication Design
    Bronze Prize Award at Kiev International Advertising Festival in 2010; category: Graphic Design
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