- "Target practice" calendar for GfK Ukraine
by studio Dorogaya
- GfK (Gesellschaft fur Konsumforschung or Society for Consumer Research)
is a International market research organization. For Ukrainian division of GfK,
we have created interactive calendar.
- Packed in a mat black wooden box.
- Calendar page illustrations are diagrams,
formed as shooting targets.
- Interactive part of this calendar is 2 sets of dart arrows
(3 cyan and 3 magenta colored, representing male and female auditory).
- So, you can literally hit the target group.
- Front page and few month pages of calendar:
- Gold Prize Award at Kiev International Advertising Festival in 2010; category: Communication Design
Bronze Prize Award at Kiev International Advertising Festival in 2010; category: Graphic Design