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Target Ad: Ice Cube Tray

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  • Target Ad: Chill Out
    Art Direction & Advertising
  • To be placed in a Home Goods magazine, I art directed a one page spread advertisement of a silicone ice cube tray sold at Target stores. A bright marigold table cloth was spread to contrast the ice tray and symbolize the sense of summer. The catch line was a double meaning for the ice tray's physical use as well as a notion to the reader.