This is an identity system that was created for a fictional design enterprise, called Tapara Design. There are two separate components of this system – the identity manual and the stationery package. The concept for this system, including the logo design, was based on Peruvian culture. More than anything else, the idea was to keep a sense of unity. The colors used came from the logo design, and are used throughout the identity system in order to keep consistency. A fresh layout was chosen, and the inclusion of geometric shapes and typographical emphasis in certain elements kept the design balanced and interesting.