Tango Bagworks developed from a 4 hour charrette investigation in glyph combinations.

After choosing two glyphs that complimented each other and developing a variety of combined designs, I conceptualized Tango Bagworks. As the bracket glyph is used to contain, and I'm an avid bike rider, I felt a cycling bag company was appropriate to develop. The strong shapes and lively colors not only fit the audience of young cyclists, but provide dynamic and flexible opportunities for the logo's implementation.

This is not a full identity design, but applications and photography start to describe the brand's personality.