- Tangerine Bar
Your face is nice. Ni de lian hen mei.
Tangerine Bar is the original Asian fusion cocktail bar located in the beating heart of Wellington’s Cuba street. The origin of Tangerine Bar lies in the Chinese word Gú: meaning ancient. Tangerine is designed to be a space dedicated to friends and finding a place to belong. It is a place where the ancient traditions and origins of our parent’s homelands are recognized and honoured, while setting your roots as a new generation.
The brand’s identity is based on the bar’s focus on community.
What began as a simple branding exercise quickly turned into a massive launch project involving interior design, lighting rigs, sign writing and a massive origami ceiling installation. From beginning to end, I was involved in every creative step. During 9 months of Brand Management the bar has grown and taken shape; Artwork is hung in a dedicated gallery space, embracing local students, designers and architects. Live Music Fridays make Tangerine the perfect place to wind down after a hard week at work, with jazz music accompanying the dinner crowd while innovative cocktails are devised by passionate and creative bartenders.
Client: Tangerine Bar
Scope: Identity, Creative Direction, Branding & Consultation, Marketing Strategy, Interior Design, Lighting, Posters & Promotional Material, Menu, Advertising, Sign Writing, Photography, Website Design