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Tangerine: 2012 BFA Graphic Design Exhibition

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  • Tangerine
    Identity for Ohio University's 2012 Graphic Design BFA Exhibition
    in collaboration with Stas Semukhin
    Award of Excellence winner: 2012 University and College Design Association competition
  • The identity for the OUGD12 BFA Exhibition is an adaptation of Pantone's color of 2012, Tangerine Tango. As tangerine describes a sweet, budding fruit, it so describes the young designers of OUGD12 ready to fall into the world and deliver a unique and alternative freshness.

    Design education at Ohio University is founded on traditional studies of art and design. Important to us is an understanding of foundational art making practices, it's translation into graphic design, and the ability to approach design openly and critcally. We seek questions more than answers and visually study concepts.

    The BFA exhibition asks us to rigorously explore a personal area of interest and history with all of the principles, tools, and processes we've learned.

  • Tangerine's identity describes our desire to study the world through graphic exploration. 
    In form, line, symbol, and type, it is a marriage of organic and graphic.