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Bēhance

Tampa Bay Lightning Rebrand

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  • Lightening Strikes in Florida
    Sports Branding 
  • What happens when an ancient Ice God is cast from his frosty kingdom and forced to live in Florida? You get the face of the new branding for the Tampa Bay Lightening Hockey organization. The Lightening’s ice god is a powerful being that’s strength is released when he’s on the ice. Just like the Tampa Bay Lightening. My partner and I used inspiration from the original six hockey teams as well as building on the teams current graphic assets to create a unique look for the organization. So now in the place where everything is hot all the time, Tampa Bay’s new identity is here to cool things way down.

    The idea behind "Make Forever Happen" comes from two pieces of thinking. The first is that its a call to action for the fan to become part of the legend. The second is that is plays into the idea of getting your name engraved in a plaque as a season ticket holder. It also implies for the players that if they win the Stanley Cup they also get their names engraved forever so it all comes full circle.
  •      primary logo
  •      secondary logo
  •      New Tampa Bay Word mark
  •     Home Jersey
  •     Away Jersey
  •     Alternate Jersey
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