- BRANDING OF ECUADORIAN AIRLINE: TAME
- TAME, Línea Aérea del Ecuador, commonly referred as Tame, is the Ecuadorian airline with itsheadquarters located in Quito, Ecuador. The airlinewas founded on December 17 - 1962, one of its objective is to offer air transport for people and freight services to various cities in Ecuador as well as in one city in Colombia, Cali.
As a whole renovation of its image and business , Tame wanted to refresh its brand with a re/branding campaign which lasted 3 years. The new logo was desgined by Alma, an Ecuadorian design agency.
Its new image reflects a wide vision, a freeand entrepeneur spirit.