Diego Aguilar Carrera's profile

Tame: A brand new Ecuadorian Airline.

Diego Aguilar Carrera
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BRANDING OF ECUADORIAN AIRLINE: TAME
 
TAME, Línea Aérea del Ecuador, commonly referred as Tame, is the Ecuadorian airline with itsheadquarters located in Quito, Ecuador. The airlinewas founded on December 17 - 1962, one of its objective is to offer air transport for people and freight services to various cities in Ecuador as well as in one city in Colombia, Cali. 

As a whole renovation of its image and business , Tame wanted to refresh its brand with a re/branding campaign which lasted 3 years. The new logo was desgined by Alma, an Ecuadorian design agency.

Its new image reflects a wide vision, a freeand entrepeneur spirit.
tame airline modern identity fresh Airpline Ecuador SKY uniform uniforms blue bird condor best strategy
 Before
tame airline modern identity fresh Airpline Ecuador SKY uniform uniforms blue bird condor best strategy
The new identity
tame airline modern identity fresh Airpline Ecuador SKY uniform uniforms blue bird condor best strategy
Construction of the new identity
tame airline modern identity fresh Airpline Ecuador SKY uniform uniforms blue bird condor best strategy
Safe spots
tame airline modern identity fresh Airpline Ecuador SKY uniform uniforms blue bird condor best strategy
The new color palette: more fresh and vivid
tame airline modern identity fresh Airpline Ecuador SKY uniform uniforms blue bird condor best strategy
The new Airbus A360 with the new identity
tame airline modern identity fresh Airpline Ecuador SKY uniform uniforms blue bird condor best strategy
Headsets for the new airplines
tame airline modern identity fresh Airpline Ecuador SKY uniform uniforms blue bird condor best strategy
tame airline modern identity fresh Airpline Ecuador SKY uniform uniforms blue bird condor best strategy
Uniforms
tame airline modern identity fresh Airpline Ecuador SKY uniform uniforms blue bird condor best strategy
Tame: A brand new Ecuadorian Airline.
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Diego Aguilar Carrera's profile

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Diego Aguilar Carrera's profile
Quito, Ecuador

Tame: A brand new Ecuadorian Airline.

Branding and strategy of Ecuadorian Airline: Tame , vuela Ecuador.

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