Minn Kota rolled out their redesigned Shallow Water Anchor Talon by hitting on the key message of Talon being the first 12 foot shallow water anchor to market. The challenge of this product was to create a look and feel that still represented the Minn Kota brand but let Talon be its own product and seperate itself from other products in the Minn Kota family.

 

CD - Greg Wiley

AD/Designer - Ryan Holt

Writer - Charlie Stephan