The main campaign houses two entertainment themes onboard Tallink Silja ferries. Comedy-theme on the Tallink's Helsinki-Tallinn line, and Magic-theme on Silja's Helsinki-Stockholm line.
The brief was basically just to convey the feel of "entertainment" and "on stage" - with the tagline "It's Showtime!". Silja's onboard Magic theme includes some big world class illusions and so we tried to avoid the "rabbit in a hat"-feeling with the visuals. Tallink's comedy theme includes some of the Finland's top stand-up entertainers who are performing onboard.
I designed the visuals as a part of Tallink Silja's marketing team and produced the final images in Photoshop.
"It´s Showtime" -logo was designed by Kirsi Viik.