Tales From the Kitchen
– Nike commissioned D&C to help tell the
story of Hyperfuse technology from its invention in the Innovation
Kitchen to its spread from performance basketball to Nike Sportswear.
– D&C used existing interviews with Nike
designers Shane Kohatsu and Ben Shaffer to develop story boards that
became the basis both for a live action documentary
made in collaboration with Nike PR and Portland agency Peet Kegler
and more fantastical animated short. D&C wrote and directed “Tales From the Kitchen: Hyperfuse,” tapping Part and Parcel
to illustrate and Central Planning
to produce and animate. Music from Henry Mancini and Shuggie Otis helped complete the playful 70s tone.