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Bēhance

  • “Takis” dry cleaner
  • Design of visual identity and applications, for a local dry cleaning store.

    We used elements from the store’s old signage and wrapping paper and combined them with typography, to create an illustration that would be used throughout all the applications and visual communication.

    The printing process was programmed in a way that it could be done by the customer himself, in our own office, using a riso printer and a manual screen printing unit. In this way, he could produce as many items as he needs.

    Before handing them out, the flyers were first soaked into the fabric softener that the dry cleaner uses, giving them the smell of fresh cleaned clothes.