Demandforce Infographic: Taking it to the Text Level: Should You Integrate Texting With Customer Service?
http://blog.demandforce.com/2012/08/taking-it-to-the-text-level-should-you-integrate-texting-with-customer-service/

In a fast-moving digital world, consumers want instant and on-demand service. And with 90 percent of the world's population covered by a cell signal, it's really no surprise that text messaging — also called short message service (SMS) — is becoming a vital mode of communication for small businesses looking to reach out to their customer base in a way that is both efficient and friendly. Read Less