Design Thesis: MFA Design for Social Innovation, School of Visual Arts, New York
While a large percent of the voting population of India takes part in the elections, there are still some sectors that are not too active in the process. One of those sectors are the first-time voters or the people between the ages of 18-23 at the time of the election. This range of people are students in colleges, and for some of them this is the first time they are living away from home.
From being in that situation myself, I realised that a large percent of these people (including me at the time) were quite apathetic to politics in the country. The reasons vary from 'I don't understand the system' to 'I don't really care' to 'My vote won't matter anyway'. But, what is really great about college campuses is that there are strong knit communities of people who affect each others lifestyle and behaviours in positive ways.
I wanted to explore these communities and the leaders that emerge in those systems, with the possibility of creating small-scale social movements on college campuses in India. My aim at this point is not to get people to the voting booths, but just to get people talking about current issues, political parties and the country as a whole. The process of this project takes place in three phases: