This is a branding exercise done for MTV, My World - a proposed global initiative that aims to establish a unique engagement platform for creative people worldwide. As MTV is not all about music- artists, illustrators, producers, directors, writers, designers and anyone with a creative flair are invited to redefine the world of MTV as they see it and to make it their own. The platform offers complete customization freedom to anyone and thus giving absolute control to the global audience. We are all different in how we think and how we see the world. Our world is in our minds and how we choose to portray it. For my portrayal of the world of MTV, I chose to forgo the computer for a more illustrative effect. I sketched in black and white and left it to the viewer to fill in the colors. Its freedom of expression after all.