Take Cover was a brief to create a campaign promoting safe sex to young persons between the ages of 16-24.
i thought the most effective way to reach this audience was by the use of humour in the form of cheeky innuendos.
The vehicles for the campaign are postcards, stickers and a condom pack to be given as a free handout to young people.
The idea is that by using humour and and a non-threatening, informal tone of voice instead of using scare tactics or bombarding them with information, the kids will be more likely to respond to the campaign in a positive way.
postcard - front
postcard - back
full postcard series
condom information pack
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