Taiwan Excellence IDENT 2014 : ''WORLD LAB '' - Ep 1

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Taiwan Excellence IDENT 2014 : ''WORLD LAB ''

''The World Lab'' Series shows the evolutionary process of industries through a visualization of elements unique to each specific industry. The laboratory concept symbolizes the power of Taiwan's research and innovation.

Creative & Design

The concept of the design was inspired by Blue-and-white porcelain , the form and shape of the landscape are based on the unique point of view from Chinese ink and wash painting, representing the arts and craft .

Each element in the video represent different arts , Chinese opera facial painting symbolizes the film and television industry, speakers and headphones represent pop music in Taiwan, the long beard echoes the waterfall in landscape painting , while the architecture represents design.

Combining modern and traditional elements, its foundation is based on culture and utilizes creativity and tools as media to express the essence and vigor of cultural and creative industries.

CREDIT

Client
Taiwan External Trade Development Council ( TAITRA )

Director
Sawoozer Wang

Production :

+AKITIPE STUDIOS

Co-Director : Lance Ni
Producer : John Ou
Concept Artist : Camille Kuo / Neven Hsu / Sylvia Chen / Tom Yi
Graphics Design : Niven mo / Walt Wang
CG Team Supervisor : Juin Chang
CG Artist : Juin Chang / Lance Ni / Neven Hsu / Rango Yi / Sylvia Chen
CG Assistant : Ric Hung

Music & sound design

Zelig Sound

Rendering
FOX Renderfarm

Special thanks