Let’s say you go shopping abroad. Have you ever experienced the trouble of trying on your usual size, only to realize it doesn’t fit?!
Although we share worldwide knowledge about measurements and their units (inches or centimeters), variations in styles and design result in inadequate size labeling.
We decided to challenge to conventional methods of measuring in tailoring by leaving the measuring tape aside.
Instead, we are going to use mass produced objects of daily life.
For the first series, we use smaller objects such as fruit or cans, that fit in your pocket. By applying the objects to defined measuring points of the body, we evaluate, for example, how many “can rolls” long your shoulders are...
Secondly we use bigger mass produced objects, that have more personal value and would fit in your bag, such as your laptop.
Finally, its all about objects you fit on or in...parts of your bike or car.
The result is a series of tops or t-shirts that reflect the mismatch between a perceived ‘standardized’ object in relation to personal body measurements.
In obtaining a piece of garment that is not as precisely tailored than that made with a measurement tape, the client is brought to reflect upon his relation to daily objects and participate in a new fashion trend defined by the “margin of error” resulting from mismatched measurements.
Have a look at the gallery and instructional video to get a better idea!