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  • In a crowded mobile phone accessory marketplace, where brand is irrelevant and products are often lost, thrown away or forgotten, we helped Technocel create the vibrant, urban brand TYLT. From logo to tagline to product to package to style sheet, our fundamental overhaul of TYTL’s brand sets a new benchmark in the marketplace and established a flexible visual system, helping TYLT tell a consistent brand story no matter the product, package or media. Creating an aesthetic people craved we made TYLT a brand and object of lust, encouraging people to rethink what they look for in a mobile accessory.