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Bēhance

  • TVC Group Identity

  • TVC Group is a creative agency with ‘content ’at its heart. Mash Creative worked alongside TVC to design an identity that was contemporary, fresh and adaptable.
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    At the very core of the TVC identity is the highlighter mechanism which is used to highlight statements or words of importance. The colour palette of dayglo pink, yellow, green and blue have been chosen to reflect the colours of a highlighter pen.
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    To acheive a strong brand identity the ‘highlighter’ mechanism has been used extensively throughout the rebrand - from the webiste and print collateral, right through to custom printed highlighter pens.
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    The TVC stationery set boasts 5 colours including 3 neon inks, the business cards are printed on duplexed card and include a debossed logo. Custom compliment slips and address labels allow the user to highlight a compliment or message with a highlighter pen.
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    The site includes heavy use of showreels and case studies but is designed to be easily updated.
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    The homepage allows the site user to quickly link to any part of the website without the need to use the top navigation if so desired.
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    Visit the website:  www.tvcgroup.com