In 2011 I started working towards a new fresh look for TV3. I wanted to bring elements of 3 more in line with the simple design and aesthetic of FOUR while continuing to use the fresh clean "white" look I established for TV3 in 2010. The tag line "Aint no place I'd Rather be" has been streamlined to "No place I'd rather be" and a new rendition of "Counting the Beat" was orchestrated for me by the Aristocrats (www.thearistocrats.co.nz).
Creative Director : Ant Farac
DOP: Steven Tilley
Graphic Designer : Andrew Bunyan
Directing/ Editing : Ant Farac