4Music, the music channel with attitude from Channel 4 and Box TV. To mark this new arrival we were asked to design and create a comprehensive branding package including the logo design, channel idents and a complete set of on-air elements.
Having worked on a number of previous branding projects within the Channel 4 family, finding a new numeral 4 for the logo that hadn't been touched upon before was always going to be quite a challenge. To inject the right dose of attitude and personality the brand required we hit upon the idea of a three dimensional logo that transforms into a multitude of shapes whilst animating.
Taking our initial tests as a starting point, 3D animator Oscar Gonzales then took it to another level turning the logo into a series of beautifully intricate shapes moving in perfect harmony to the music.