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Bēhance

TV ad - Orange 'Pay As You Go' Christmas 2012

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  • Orange 'Pay As You Go' Christmas ad 2012
  • London agency 4Creative approached us to design and create a 30 second TV ad for Orange as part of their 'Pay As You Go' Christmas advertising campaign.

    Pushing the scrapbook world of Orange Monkey to one side we opted for a cleaner, less cluttered style with just the right amount of festive flourishes and not a single santa in sight!
    With the main attraction being a free pair of WeSC designer headphones we set to work modelling a set of highly detailed 3D models with 3D artist Matthew Ingram. This gave us the high degree of flexibility and level of control the project demanded.

    The ad was then animated and composited in-house with a festive rendition of the original music created by The Sound Works.