Let's Do It, Romania! is an annual initiative to gather volunteers all across Romania in order to clean up piles of garbage all throughout the country. The event was now in its second year and the concept saw it transform into the National Team of Action and incorporate the mobilization and spirit of determination characteristic to sports. First of all, these are the prints:
IF YOU'RE ONLY WATCHING, YOU ARE THE OPPONENT'S TWELFTH PLAYER.
THE NATIONAL TEAM OF ACTION SEEKS TALENTS.
THE NATIONAL TEAM OF ACTION SEEKS TALENTS.
THE OPPONENT'S PLAYING DIRTY. TAKE YOUR FRIENDS OUT ON THE PITCH.
ITS' PARTICIPATING THAT'S IMPORTANT. IT'S COMING BACK THAT'S EVEN MORE IMPORTANT.
Now, for the TV commercials, we had the task to integrate some celebrities of Romania inside them. What they start out with is each celebrity's first given name only, making them unrecognizable until the end of the ad.
