- TV ads for guys who likes mechanics
For a Great brand that knows what guys likes
- The mandate: Promote Napa Autoparts as a hollyday purchase destination.The challenge: Make consumers go online to a wish list microsite where they havea chance to win a grand prize and build an email database.The solution: Just play the video bellow.
- The mandate: To drive more customers instore by giving away 42 inch HD TVs.The challenge: How can we link this unrelated prize to car repair.The solution: Just play the spot bellow.
- The mandate: Create a Nascar promotion where branded Napa Racing gear is give away.The challenge: Promote the online microsite where you have to build a virtual Nascar car to win stuff.The solution: Just play the spot below,