GT Bank - Raise Your Game
- GT Bank - Raise Your Game
- Challenge:GT Bank are revolutionising banking in Nigeria. They asked us to create a TV ad which demonstrated this, and also tied in with their passion for football, Nigeria's national sport.Solution:We decided to literally show how GT Bank was changing the game for Nigeria.
- An orange hot air balloon lies on a grassy plain, slowly inflating. A solitary man in a Nigerian football kit gets in the basket.
- It lifts off and sails serenely over breathtaking Nigerian vistas.
- At the other end of the country, a balloon with a different strip floats above the teeming city of Lagos.
- In the office blocks, in the streets, people across Nigeria point to the sky.
- In the towns and the villages they look up in curiosity as balloons pass overhead, heading for an unknown destination.
- An excited crowd surrounds a huge football balloon, screaming and shouting as they strain to keep it from flying off.
- John Obi Mikel is the ref. He acknowledges the crowd, blows his whistle and the world’s biggest game of football kicks off!
- We pan back to reveal to a stunning panoramic view of the game from above. It’s football on an enormous scale.
- The camera zooms in closer to the action. Balloons from both teams fly into shot, competing to get to the ball.
- The players in the baskets shout instructions at each other, get to the ball, mark your man, where’s the support? The fans below scream advice, urging them on.
- An orange balloon gets hold of the ball, pushes it past an opposition balloon, and swoops around them to collect it.
- He fires it into the top corner. Goooooooooooooooooooooooooooooooal!!!The orange team celebrates, the players bring their balloons together, jump into each other’s baskets, it’s pandemonium.
- Back on the ground the crowds go wild across Nigeria. Flags wave, mothers dance with their children, grown men punch the air with joy.
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