Our design focused on creating an iconic, coherent premiere that expanded media coverage and viral proliferation. Much like the TRON Legacy story itself, we suggested a strategy that interwove both physical & digital qualities. Where every aspect of the World Premiere event represented a transition into the virtual world of TRON Legacy.
To that end, adNAU delivered a comprehensive design packet featuring designs for the red carpet premiere to stage designs for a Daft Punk concert that was slated to be held outside the El Capitan theater on Hollywood Boulevard and streamed live worldwide. We conceived a virtual TRON lounge app to facilitate live streaming and even incorporated a glow sticks mini-app along with luminescent t-shirt designs to both immerse the crowd and create a stronger spectacle.
Following Daft Punk's withdrawal from the concert, Disney simplified the proceedings, but retained several signature elements from adNAU's design.