Libraries across the nation have experienced significant declines in membership and usage over the past decade. Wyoming Libraries created a comprehensive campaign to reengage people and communities in Wyoming with their local libraries.

 

This shot is part of the ‘Bringing the World to Wyoming’ campaign, which conveys there is more to the Wyoming public libraries than people know. The campaign idea features surprising, unexpected things that libraries offer, such as distinctive books, topical DVDs, and online resources, in a uniquely Wyoming context.

 

The campaign was launched statewide. Results have been outstanding as active library cardholders increased by 80,000 (an impressive increase in a state of about 500,000). Website traffic and material usage have also risen dramatically.

Retouching: FatCat Digital