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    Restaurant Identity for a modern take on traditional english tea service
  • The initial inspiration for this project came from the pattern and furniture design of ,Arts and Crafts Movement, artist William Morris. His "Lattice" patter of intersecting, structure building lines is the source of the geometric structure for the logo. The use of photography was a strategic choice to add a medium that is typically missing from this type of establishment. The glass and outdoor images of a tea service is meant to be light and ethereal. The custom typography, pattern and photography is my own personal work.
  • Logo
  • Sationary with letterhead, business card and envelope
  • Menus for Dinner, tea & coffee and wine & spirits
  • Reverse of Menus has a duotone of the front image shown in full instead of cropped
  • To-Go System of a counter menu for ordering dry tea or coffee and a box to hold said tea/coffee and two size options to hold pastries
  • Finished Identity System