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Bēhance

TRAFFICMASTER | BRANDING

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  • TRAFFICMASTER
    BRAND PERSONALITY
  • Trafficmaster – one of the UK’s leading journey management companies, commissioned us to undertake a comprehensive re-branding and re-positioning for the company and its products. Initially, we introduced the concept of “Intelligent Driving”, and supported it with a new, more contemporary identity, and a suite of emotive, involving photography.

    From there, as we extended our thinking across the design spectrum, we drew up clear guidelines for application of the new identity across all marketing materials, embracing advertising, website design and a variety of other communication channels. Our re-brand concepts and elements maintained global synergy and consistency, tonally and visually staying true to the Trafficmaster worldwide group vision and identity.