- TR1 Fitness
An exclusive, brand new gym in the centre of Truro city
Brief: Gyms are often not so simple to use, intimidating and far from fun. I aspire to create a brand identity and sign system that is informative and useful. Due to the gyms location in the centre of Truro city, it is to feel very exclusive. Gymnasiums are always covered in images and photography of beautiful athletic people that are very intimidating to the gym users. They originated as images to inspire, but have only resulted in discomfort.
Audience: All people, male and female that are looking to get fit in their own time. Business people that need convenience, class and simplicity.
Idea: The idea is to use a very simple, understood symbols to represent you as a person. Then take the symbols and show the comparison of feeling great and looking vibrant compared to other people. I love when you are feeling good from exercise and you bump into someone in the street and they say "wow you look great". I wanted to show this through the brand identity, this is not only a gym but a place to come and make yourself feel and look vibrant. All the elements of the brand that are outside the gym show normal everyday characters but when you enter the gym all the sign systems and elements will appear to be wearing sweat bands around their heads to keep simple contextual design. Due to the exclusivity of the gym and city centre location the client wanted it to feel as exclusive as a popular club in London.
More images will be added soon as the project unfolds.
- Some images of the build process, currently still in development so please revisitto see the final project unfold.