For the 2013 - 2014 auto show season I was given the opportunity to redesign of the TOYOTA LIVE Sr and Jr stages which are used at over 50 auto shows throughout the country. The SR stages are used at major level shows, while the JR stages are used at primary level shows.
The new design delivered a greater show presence with the overhead, larger monitors and increased stage surface area. TOYOTA LIVE is used to share information with show guests, for interviews and autograph sessions, and press events.
PREVIOUS TOYOTA LIVE SR STAGE
SR STAGE CONCEPT PACKAGE
SHOW PHOTOS
TOYOTA LIVE SR at the 2013 Los Angeles Auto Show
Product specialists on stage for TOYOTA LIVE show
TOYOTA LIVE SR at the 2014 NAIAS in Detroit
PREVIOUS TOYOTA LIVE JR STAGE
JR STAGE CONCEPT PACKAGE
TOYOTA LIVE JR at the 2014 Washington DC Auto Show
Press Day presentations were held on the new Toyota Live stage and featured and i-Road test track.
FABRICATION PROCESS
Installation at 2013 Los Angeles Auto Show
Copyright and photo credit: www.kathrynrapier.net
