The Creative Director of Topman set us a brief to advertise and promote the opening of the new store in Las Vegas this summer. We also had the option of basing the theme around this years spring / summer trend; Marrakech.
Here is a promotional idea were VIP's of the surrounding Hotels and Casinos in Las Vegas are offered 10% off in store during launch week and can enjoy a DJ set and complementary champagne to celebrate the opening of the new store, along with tote bags to help with the promotion around Las Vegas.
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