Branding
TNC - Brand design, visual identity, and web design.
Your New Body is an online nutrition program. It is the premium product of My New Diet, the brand of Dr. Maricarmen Grisolía, a different program of weight loss and the creation of new habits of life.
PROBLEM
TNC had been released a few times with few users, but the brand grew and became the premium program of My New Diet, so the visual identity of the program needed to represent this character. In addition, it had to show that it was not only about weight loss but about changing eating habits.
CHALLENGE
There are many online weight loss programs, but TNC is an exclusive coaching program that lasts a full year. The visual identity should reflect this character and also be close enough to be in tune with the values of the brand, My New Diet: closeness, honesty, professionalism.
SOLUTION
A simple and clean symbol, which alludes to self-love and healthy life. The visual identity speaks of the process of evolution and transformation from the internal to the external. The colors are clean, healthy, vibrant and positive. The message is premium but at the same time close and optimistic.
